Brand Guidelines
How our brand should be represented
Sora
Sora, meaning sky in Japanese, is a typeface family commissioned for the Sora decentralized autonomous economy focused on empowering projects that benefit society.
Rubik
Rubik is a sans serif font family with slightly rounded corners designed by Philipp Hubert and Sebastian Fischer at Hubert & Fischer as part of the Chrome Cube Lab project.
IN GENERAL
Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, partnership endorsement, or affiliation. For example, your name and logo should be more prominent than GenZtechies name or logo. And please don’t edit or change our logo — we like it how it is.
ADVERTISING, PROMOTIONAL, AND SALES MATERIALS
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. Especially if you are a company who has worked with the community or any of our initiatives.
EDUCATION AND INSTRUCTIONAL USE (BOOKS, GUIDES, PUBLICATIONS, AND CONFERENCES)
You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship or partnership. We generally don’t allow use of our logos or screenshots on book covers.
Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by GenZtechies”.
PRODUCTS, WEBSITES, NAMES AND LOGOS
Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “GenZtechies” or any confusingly similar words. Our official website domain is genztechies.com